I've been doing it for over a year now. I get ice fishing a few months in the winter, then maybe get a panfish box, then a few walleye boxes and maybe a bass box or 2 in the summer. It's fun, but it's more novelty than anything. Gives you some new baits to try and some extra gear. It's a fun surprise each month. But it isn't the value they claim. most of the lures are decent quality, but some are just garbage. I bought my dad a subscription for Christmas because it's fun.