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Also I have noticed pink works very well when red isn't working.
Lures colored with UV paint (cranks, spinners) are the future. They are especially strong in low light conditions (cloudy days, nights, muddy water) and even work well in clear waters. They started in the west and are making their way to the east in popularity. In a nutshell, they allow fish to see things we can't. Couple that with good action that is sensed by the fish's lateral line and you're in business. Try googling UV fishing lures.