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I'm with Swift on time of day, and horizontal baits. Some lakes the big boys (or girls) hit best late until well after dark. Maybe it's first light or just after. I also seem to catch all the bigger ones on plastic; yesterday I was getting them mixed in with the crappie. Only difference; big bulls are way stronger than specks. Here's a nice one that hit a 3mm Wolfram with an Impulse tail. So, a small jig but with the tail a bigger overall look. Released after photo.(Image removed from quote.)
Bigger bait and using the camera. I just keep pulling it away from the little ones. WS