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Billings needs a place to buy minnows!
Valier is quite a cross road for hunting and fishing. I have always thought a small store could do well.
Helena probably has some of the highest concentration of fisher-people in the state. For some reason there isn't a single decent sport shop that has everything a guy would need, soft or hard water. It seems like there are select few items i have to get at capital, then i have to go to wholesale for a few other things (which usually ends with me cussing and leaving with nothing), then when desperation sets in you look at bob wards and usually go home and order it off the internet. Of all these shops i run to i also end up buying bait out at bobs valley market...its sad!
Marion Montana. A lot of traffic thru there
Helena by far....I would bet it has the most fishing traffic out of all the larger towns in Montana. Yet out of the 3 "sporting good stores" don't have crap for tackle or gear. Capital has the basics, Wholesale has all the steal head and bass lures a guy could want and bobs has well they have clothes that's about all