I work at Sports Authority and I can tell you NO ONE spends more $$$$ on marketing and advertising than Under Armor. I like the stuff, I get a discount, so I buy it. I also must've succumed to the "advertising" that Arctic Armor does. Instead of being a "Grumpy Old Man" and, "I'm having a bad day so I'm gonna blast these guys in my post and talk about how stupid they are for spending money on a product that could save their lives AND is very warm and lightweight. Gosh they're stupid... I wish I had one... Gosh they're stupid... HONEY can I buy this Arctic Armor suit?!" Really dudes? Really? Go waste someone else's time.