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Dawn dish soap and water would be my first choice.
In a (late) follow up, I pulled the packaged lures out from the gassy cardboard and plastic, but very little residual gas smell stayed on the lures, almost all of them being metal. I used dish soap, having that on hand, with a backup of making a trip for simple green if dawn didn't work. Put warm water and soap in an empty peanut butter jar, dumped the lures in and gave them a shake. Note: don't dump a bunch of lures in a jar and shake. The soap did take and remaining gas smell off and didn't seem to damage any finishes. The problem was the knot of lures I had to take apart when I was finished. Small batches of a few lures would saved me considerable aggravation. Lesson learned. My pack is still gassy, I haven't addressed that yet, as I have a spare and more convenient pack I'm now using. I may try simple greening that this weekend.