one rod would be rigged with a snap, so i can quickly swap out between different jigging spoons, swimming lures, etc. for aggressive fish or to select for larger fish.
another rod would be rigged with a small teardrop jig, or some other vertically hanging lead jig. this is for your average schooling bite. hookup ratio is good, it flutters a bit on the fall to attract aggressive fish out of the school, and i don't have to adjust the knot on the eye every time i catch a fish.
the last rod would be a horizontally hanging tungsten jig, something quite small. this is for a more subtle bite where you really have to convince each fish to bite. it allows for a lot of sensitivity and precise control over the jig's actions, making it easier to convince finicky fish.
pick the brands of lures you like most. for each of these i have a few different versions of the same setup that would also work. variations between shape, color, and size are something that HAVE to be dictated by what the fish want, but are ultimately pretty similar across the board as far as brands are concerned. my box is a mishmash of brands because the only thing i value about a lure on the shelf is if i can think of a good way to fish it.
that said, there is an exception: i get ALL of my teardrop-style vertically hanging jigs from Jammin' Jigs. the paint jobs are immaculate, the hooks are awesome, and (maybe most importantly) the cost is low. they're about 60 cents apiece in my local sportsmans warehouse