Its pretty much the same with any predator fish. Looks for weed edges, weed flats, or big drops. Try and locate small fish if possible like perch, smelt, or ciscoes whatever your lake has. Pike need to eat. I personally like to set up about 4-6 feet off the bottom. Sometimes they hit better higher and other times you need to be right on the bottom. Ive never used dead bait but like you, I have heard good things about it. I always use live shiners, gills, or perch (local forage).