I buy at Cabelas,some of rods that have been cut that people have brought back.They have a barrel with hundreds of rod ends. I check out the stiffness of the rod for what I am going to icefish for. I buy my handles off of eBay and the reels to. I have some of the greatest setups that $6.00 can buy. Kinda like reloading your own shells,you know exactly what you have got. Jerry