Well, most likely you put it on backwards. When spooling up a spincast, usually have the spool you bought with the paper side up while cranking it onto your reel, the odd time you have to do it with the paper side down. I usually check after ten cranks of the handle, if it coils, I flip the spool over. On a baitcaster the spool rotates on a screwdriver in a vise, never had a problem with them. Your best bet is to take your rod and reel, tie the end of the line to a post, open the bail and walk out 100 paces or so, put the rod down go back, undo the line. Go back, take a piece of cotton batten or piece f cloth and apply a bit of tension to the line while reeling it back on. It should uncoil itself as you crank it back on. If it was summer, just let your line out behind a boat at trolling speed, it will uncoil itself as you go forward and then reel it back in.