Fly the Team Iceshanty Flag! Iceshanty Proshop
you need to shop around for deals, slim pickings out there. was looking for frostee spoons and they were over MSRP or out of stock. Ebay was insane, outright gauging. Anyways, 5 google search pages in, found some obscure shop, got most of my stuff, just had to spend over $50 go get free shipping. Also, using craigslist or FB marketplace are a good alternative for deals.
I was at the Fleet Farm in Plymouth, WI yesterday and they have ZERO ice fishing stuff out yet. I asked about it and the associate said "oh yeah, we have that all in the back yet."The store has become completely useless.
I think it's simple manufactures know they will sell there product. Why sell at a sale price. I get it I like a deal to. A good friend is a Mom and Pop bait shop they said they are slowly putting stuff out because it's going out as fast as they can stock but once it's gone nothing to bring people back in except for bait they ordered 20% over what they did last year and only got 70 % sent with nothing else coming again until next year. Sad deal.
Deals get you in the door or on their site to buy stuff. Especially if they can get you into the brick and mortar store, if their in store special is out of stock you might still spend some money on something else. It's all calculated.