I'll bite. There a couple ways to work a swimming lure. The old stand by jig and swim is great. The In-fisherman videos I've purchased say to lift, fall, hold to 15 to 20 seconds before lift fall again and let the fish react then change accordingly. The other method that I've had a ton of success with this winter is to just jiggle and lift making the fish react and move to the bait. The last is what In-fish calls a nod. Make the minnow look like it's getting ready to swim then do a lift fall.
If you can find the In-fisherman's DVD's for ice fishing theres great video of all the action so you can watch. We hooked up a camera this year to work on making the swim lure work better for us. We fish trout, (rainbow, lakers, brook, cut throats and splake) and a swim lure catches them all. Also catch, crappie, perch, small mouth large mouth and walleye and one pike on a swim lure all with not bait.
Good luck, Appleye