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I have heard this as well, although I also heard that if the line twists when putting on this way, you need to turn the spool over.
Follow the manufacturers recommendation! I have Shimanos that work both ways.
This has been my experience...Look at the spool and the reel..if the line goes on the reel clockwise then it needs to come off of the spool counter clockwise and vice versa irregardless of wether the label is up or down.
you can put it on any old way as long as when your done you hold thr spool under HOT water from the sink for about 30-45 sec. I Use an old coat hanger thru the center so i dont scald myself. No twist, no run offs, no memory..NO PROBLEMS!!
Always start with the label facing up. Fill the spool partway and stop, checking for line twist. If twist occurs, flip the spool and repeat