I just got one last week. I haven't had it on the ice yet but will in the next 2 weeks and can get you a report. What I can tell you so far is that I sold a Vex camera to get this unit. The reason I ordered this camera is it is the only one I'm aware of that has a camera that rotates without having to mess with the cable. I had a Marcum panner with my Vex camera and sort of dreaded using it. Always seemed to me like a lot of messing around with cables, etc to get the camera set up and rotated to where you wanted it. So, I didn't use the camera unless I knew I was going to be in 1 spot for a long time.
The appeal of the CFish is the ease. Drop the camera down a hole, set the depth and you are done. The CFish seems good so far. It doesn't have the build quality of the Vex camera but it is about 1/2 the price with more features. It has an arrow on the screen that tells you which way the camera is pointing. The remote control buttons are big and you could run the camera with a glove on. The monitor is a CRT (tube) monitor which is not my favorite vs. LCD, but I'm sure it holds the cost down. The case is fine but I wish they had a cable wrap built into the case. The cable wrap they provide is the standard camera cord wrap that comes with most cameras. If you have other questions or want pictures of the set up, shoot me a PM. I'd be happy to send over some pictures if it would help you with your decision.
On a side note, I have called Cfish twice with questions and they are fantastic. Seems like a really good company to work with. Same company that makes Cuddeback trail cameras. The Cfish comes with a 1 year warranty that covers basically everything except abuse.