Cabelas had those nice St. Croix rods for $10 ($40 regular) all summer in the bargain cave, but they're probably gone now. They've got all of their ice fishing stuff out now - including the new Genz Sticks. As far as sales, I know Scheels always puts last year's tackle on clearance (like 60%+ off) at the beginning of the year - but it goes quick. This includes normal tackle like Genz Worms, etc... (not just weird stuff that doesn't sell well).