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Who all here uses them? I am in the process of switching all of my ice rods out for custom. I think they are better quality and they look better. Right now i have a 60", 54" 2x 36" and 2 32"med for pike and walleye.
I started slowly switching mine out as well. A fellow iceshanty member has a custom outfit called Austin Custom Rods. I have bought a total of 5 from him and am very happy with the results. I think anytime you can get away from mass production you are going to get a better quality product. Regardless where you get the rod I bet you will be happy.
Some custom and some are very spicific brand names.