You pay a guide to be your safe travel to and from the ice.
Most (all?) the other guides operating that area canceled trips that day.
My personal opinion is the guide should be losing his captains license or a fine or at minimum be paying for said rescue.
off-record comment from said guide service is that its customers see the weather report too... If I'm an out of towner or a customer period... its your (the guide) job to provide safety from cracks, thin ice, weather, heat, shelter etc.
Poor safety protocol on the guide service is my opinion. Gale warnings were being forecasted 48 hours prior to Sunday... so no excuse. I won't mention said guide service/captain but at a minimum looks like social media calling him out will at least hit his pocketbook for future bookings as the DNR isn't fining him at the moment.