This all depends what you want from an auger. I chose the Nils for it's the lightest, reliable, long lasting, well proven, and drills a quick hole and should last me the rest of my ice career, hopefully another 30 years. Strikemaster and Jiffy have new unproven longevity engines now not a chance I was willing to take on an expensive investment. Look at all the auger problem posts and see how many refer to the Nils and search want adds for used augers for sale, betting you wont find many Nils,you will find every age of Jiffy and Stikemaster though. Electric isn't an option for me don't want the hassle of having to charge all the time or having battrys die when I need more holes, and the cost of replacing them every few years.