I own a Marcum LX3, and I'll tell you that the Showdown isn't in the same neighborhood as the Lowrance X67. I've been on the ice with my group of friends and I've seen The Vex's, Marcums, Showdown X67, M68 ......... The Marcum and the X67 would be my two choices. The Showdown was returned for a Vex and my buddies love their X67's. It's does too much for the money for it not to be the choice. I'm thinking about getting one as a second flasher.