Got both. Both work very well. I have found the Fish TV to have a better picture and able to see a bit further. Cannot say anything bad about either. Not sure of prices you have found, but if you know an electrician, the batteries from emergency lighting must be changed frequently and work great for the Fish TV. Cheap to get.... As well the Fish TV has a fish shaped camera in which I find teh fish come in to inspect, or taste, or even try to eat. Fun stuff. No real takers on teh Cabelas camera yet. Just my .02.