That's a very interesting comparison video, thank you. Many brands were unfamiliar to me personally. Some of the features and benefits like LED lights and hammer drill function won't really matter on a drill destined to spin an ice auger, though they may apply depending on your non- ice fishing needs. I noticed that in the pricing phase they showed the Ridgid drill at $377 for a 6Ah model though we know that the new Octane 9Ah can be had for $210 roughly. I have both the Octane and the Milwaukee Fuel and am tickled pink over the performance they each give year round.