Barry's Bait on Rt 20 in Worcester (Marine USA) or Hillside Tackle in Webster.
Parking at the boat ramp on South St, you can pretty much only go straight out or to the right as the left is very shallow and stumpy. Not too much to give you beyond that, I've seem people pull fish out pretty much anywhere they set up. I've heard of some big pickerel and bass but have never seen one. Setup a medium shiner 1-3 feet off the bottom and you should be set.
Bring a jigging rod, perch to keep you busy. 12"+ of ice anywhere...I need a powerauger but everyone's sold out!!!