Moosehead .
The reel is called a stillfish reel it fit on the end of a hollow rod blank the line passes through the blank. a company called National sports supply out of Random Lake ,WI. (Wisconsin ) sells them I will post the phone number and website below
1-920-994-9218 fax-262-692-6382
website WW.877icefish.com Hope this helps you out
Steve the item number was part no s-12 in the 2006-07 winter catolog