The issue with the Jiffy, is that they had/have a pretty lousy marketing for this auger already. Yes they are late to the electric game but what is their selling point that makes them better then the rest of market? That it is 42 volt and 6 amp over the SM 40V, 5amp? I sure hope not if it cant stand up to the inches of ice it can chrew threw with the ripper blades. They created some hype on FB with their countdown and have seen some people ask questions via their FB page about the longevity of the batteries and how much ice it will chew threw. So far I haven't seen any answers to this specific question. If you are going to sell an auger, people want real data before dropping that kind of coin on a machine.
I hope they prove me wrong and the thing is top of the line. That way it pushes the other electric auger companies out there to come out with something better.
Only time will tell.....