Visit the Team Iceshanty Proshop
Not sure where you saw that on Lake Link, but there's a show scheduled Dec 7-9:https://www.travelwisconsin.com/events/fishing/ice-fishing-and-winter-sports-show-78525The info is per the expo center at State Fair, so I'd assume it's accurate.
Check your link........"The page you are looking for is no longer available."