That looks pretty slick with the zippered pockets. I have one for tools that I used in the past, pretty sure it's a rigid branded one, lots of pockets but all open, even inside pockets that worked as rod holders. What I didn't like about it, and why I quit using it, is that with everything outside the bucket like that, it takes up a ton of room.
I admit I kind of wouldn't mind having that Eskimo one though, for those days I'm out in the hub and not trying to pack everything into my little one man flipover sled. Or early ice, you could probably pack almost everything into it besides your auger.