Just picked up a Jason Mitchell elite series 30M Walleye at Scheels last night. Had a broken tip on my Scheels rod and discovered that the salesperson also fancied himself as an accident investigator. I opted for in store credit and purchased the Jason Mitchell rod. I liked the Scheels rod and also like my Scheels ultralight that I use for open water crappie fishing. Due to how the salesperson made me feel for trying to collect on my full replacement guarantee, I will never buy another Scheels brand product again. I will continue to shop there but if Scheels labels it as their own, I won't be going out the door with it.