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Never really targeted them during summer, but during winter pike slow down and get lazy. Bait fish die from temperature shock, low oxygen levels, etc. Pike have good sense of smell, so they see and smell a nice easy meal. Fresh dead makes all the difference though, I haven't had nearly as much luck on old or rotted bait
Try a big bluegill or better yet a crappie. Where legal to do so. Have seen many pike caught on ether one. Winter or summer.
Better yet hook on a small perch, eyes and northerns go ape for them!!Slick
I bet if you look through the 40" class fish posted on this site you'll find the majority took dead bait.