In my area I can't use live minnows so I use frosen ones on a jig.
I usually hook them under the jaw and through the top of the head.
I also hook minnows through both gill plates so it is sitting sideways on the jig.
When I jig it this way it looks like it's crippled/dying.
If I want to dead stick them, I punch a small treble or single hook through the center of the minnow so they hang horizontal.
All 3 methods holds a frozen minnow quite well.
WW