Ice Fishing Deals is legit. All John does is post deals on other sites like Amazon, Cabelas and others. When you click the links on his site, he gets a small return from the sellers. I have taken advantage of some incredible deals that I never would've known about if not for IFD. I follow his Twitter page and have notifications turned on on my phone so when he posts a deal I immediately am notified. That helps because sometimes they go quick.