I really like the idea they have going but they really missed the mark on 2 things. One the spool looks to be the typical 200' plastic one that really isn't enough for pike fishing. Second, if you are going to have an extendable flag, get an extendable flag. What is it with all the short flags? Nobody fishes in 12+" of snow with drifts? I guess nobody remembers as we haven't seen that in over 4 years. As an add on, an included marker would put it over the top. Some carry mini traffic cones, I screw a dowel to each of my tip ups as a marker. Some just let theirs get run over. For some reason nobody driving on a lake watches for tip ups. A simple black rod with reflector tape on it that locks in like the flag would be great. $30 certainly isn't too much. Even the cheapest of the cheap are about $15 each unless they are on sale. The cheapest tip up that is worth anything to me is the HT predator, and they start just over $20.