I saw that in the fleet farm flyer just the other day too. It looks like either a knockoff or cheap version of the superwinch terra25. I put a terra 35 on my atv this year and love it. I didn't need a mounting plate, but if your honda doesn't have one you will need it. Best to get your winch and then figure that out if you have time.
I got a good deal on the superwinch, $156 on Amazon, but they are usually around $200. My fear with going cheap on it would be it won't last long, they have to cheapen them up somehow, and the only parts I can see them doing it with are the gears, bearings and motors.
I am sure plenty of folks get by fine with a cheap winch, especially if you don't need to use it much. I just didn't want to risk it. If you figure out it's junk after using it you will have the price of a good winch and a crappy one instead of just the good one...a lesson we all learn too many times I am sure.