Visit the Team Iceshanty Proshop
I like the Hunter's Gallery, they're nice people to deal with, will order stuff in for you if they don't have it, and have decent prices.
Dick's has carried F&S branded merchandise for years,I'm guessing they have the same owner?The Muncy GMt has a pretty good selection of Jigs,spoons and swimmers including some of the newer brand names like Lunkerhunt. No power augers in sight yet when I was there.Even though you shop online it's nice to be able to see the product first.