Here's my cold starting routine:
-press the bulb until you see fuel within it
-push choke lever all the way to the left and pull the cord up to three times, it usually starts within this cycle and then I'll push the lever to half choke
-if by chance it doesn't grab in the first three strokes, push the lever to half choke and it will usually catch first pull
-let engine run for a few minutes while I'm setting up my tent and then push choke lever all the way to the right
If the auger's been used already that day or it's warm out, I generally skip the second step above.