I have fished for burbot in Alaska by set line and rod & reel.
Burbot move to the shallow water when it gets dark (at night) to forage and feed. Bottom dwellers.
I have used a pole set in a river and rod & reel in lakes.
information about set Line using a pole set method for burbot can be found here:
http://www.adfg.alaska.gov/index.cfm?adfg=anglereducation.burbot some good video tutorials and also a good video on cleaning your catch.
I have used a rod and reel using a variety of plastic jigs in various sizes. Jigging and twitching them in shallow water at night. I have not seen a big difference in catch rates using glow-in-the-dark style plastics, but some people love them. I have also seen people tip there jigs with cut bait (herring or white fish). My preferred choice would be to use a 1 to 3 inch white tube jig style on a single hook 1/2 ounce or 1/4 ounce weighted style.